When we heard Jo Malone London had opened a global flagship boutique on London’s Regent Street, we let out a little squeal of delight. The luxe British brand – famed for their devilishly indulgent fragrance combos – has a whole host of bridal-perfect delights on offer. Here are four reasons you need to go. Like, now…
1. You can make a signature scent
Fancy designing an utterly divine bespoke scent? Of course you do! Book a free bridal consultation and you and five friends can combine and layer fragrances until you find one that truly hits the spot (bonus: you’ll get a relaxing hand and arm massage and glass of bubbly, too!). At the store’s Artisan Studio, a master engraver and embosser can then customise your new scent bottles, ensuring it becomes a permanent wedding treasure. Yep, it’s got luxe pre-wedding treat written all over it.
2. There’s more than just perfume
The ever evolving indoor scented garden doesn’t just celebrate Jo Malone London’s most celebrated and unexpected ingredients, but it’s a great place to find inspiration on how to scent your wedding. Trust us, you’ll come away with so many fab ideas.
3. See the exclusive treasure chest
Designed by Scottish design duo Method Studio, this trunk has to be the ultimate collectors’ piece. Holding 20 Jo Malone London Colognes, it’s handcrafted from the palest British sycamore, specially sourced, with inlaid organic black leather and brass detailing. At £10,000 it’s the ultimate blow-the-budget wedding indulgence, but a girl can just dream, right?
4. Sniff the limited-edition scents
Explore the Archive Collection where you can delve into Jo Malone London’s fragrance history. Here you’ll be able to experience some of the brand’s most admired limited edition scents, which have been exclusively brought back to the flagship. Looking for something sensual yet strong? You’ll love Vintage Gardenia, a bold and bewitching blend of white flowers, cardamom, sandalwood and myrrh. Holding a chic city wedding? The Black Cedarwood & Juniper is a must-try.
Jo Malone, 101 Regent Street, London, W1B 4EZ. The bridal consultation is free but must be pre-booked: contact your local Jo Malone boutique. 100ml Cologne from the Archive Collection, and 100ml Cologne with coloured cap, RRP £89. Bottle engraving, £15.